A community dance school in Bassingbourn, near Royston, which caters for everyone from 2 to 102, has been named among the 100 small businesses in the UK to be celebrated by Small Business Saturday, the campaign that culminates in the UK’s dedicated day for small businesses on December 3rd.

DanceMatters, which was established eleven years ago and has since tripled in size, offers a range of traditional dance classes as well as bespoke First Dance tuition for nervous wedding couples. It also creates flash mobs for local companies and groups as well as corporate teambuilding workshops. It will now be among the select number of businesses to be featured by the Small Business Saturday campaign one per day for the 100 days leading up to Small Business Saturday itself.

“DanceMatters competes against much larger dance schools by offering a different environment and atmosphere,” explains dance teacher Naomi Wallen.

“We think that dance really does matter and we use dance as a teaching and participation tool. Some of our dancers have a range of disabilities including autism and communication disorders and we use Makaton sign language in our preschool dance classes, not only because it’s a great way to develop movement skills but also as some of the children have learning disabilities which we can support.”

Dance really matters!